How It All Started
A few years ago, chance brought together several gaming industry professionals who all shared a common realisation; that the online casino community deserved something much better.
We all knew there were more guides and educational sites out there than you could shake a stick at, but the vast majority were merely cynical, thinly veiled attempts to dupe suckers into spending all their money at dodgy casinos that were offering the best commissions, and that there was precious little in the way of accurate, honest resources helping players navigate what has become a gigantic industry, with thousands of online casinos to choose from.
Of course, being highly experienced industry veterans, who’ve been immersed in various roles across the gambling industry for years, from executive levels, to marketing and customer support, we also knew that very often players were missing out on the genuinely great offers, bonuses, and user experiences because these offerings were getting lost in a sea of, rubbish – the proverbial not being able to see the wood for the trees. We understood that what players needed was access to honest information about products, services and offers, presented in a way that meets current expectations in terms of user experience and convenience.
We also realised that many players were getting frustrated when trying to pursue disputes with casinos – and that these disputes frequently ended up either unresolved, or escalating needlessly due to frustration. What was needed was a way for players with genuine issues to enlist a system designed by industry experts, who understood the way online casinos work, to help them concisely and accurately file a dispute, and then monitor it and liaise with the operator, in a calm and professional way, to help resolve the issue in a timely manner. Furthermore, we understood that this means being totally honest and balanced, and looking at both sides of the issue, from both perspectives, to ensure we could also build a great working relationship with the operators – thus ultimately benefiting both parties.
Doing Things Better
One of the key things uniting everyone at GamblerAdvisors is the desire to do things better. You see, between us we have decades of experience in the gambling industry, and have seen it grow from something of a Wild West, into a vast, global sector. And, because of this we also realise most of the current guides and review sites out there are what we’d call “1st generation” – they were started by individuals and just kind of evolved, mostly driven by their respective community. Now, don’t get us wrong, this type of evolution has many strong points, and has led to offerings that have sufficed until recently, but now, with so many casinos, and so many offers and bonuses, and ever increasingly complex regulations and ecosystems, the modern player really needs something more professional, something more curated and less vulnerable to fake or misinformed content. Something players can really trust and that won’t waste their time.
This is why, right from the outset, GamblerAdvisors goes way beyond the benchmarks, providing not just reviews, guides, promotional offers, a vibrant community, and a resolution service, but also real, genuine insider industry news – so players can get the real lowdown from inside the industry. Now that the online gambling industry is mature, we think players should be treated like grown-ups, and have access to all sides of the story. After all, those trading on stocks, commodities and FX always make sure they have a good idea of what’s going on in the global economy, so why should gamblers be kept in the dark about what’s shaping the industry they are such an important part of?
Realistic & Fair
Here at GamblerAdvisors, we appreciate that our future depends on being realistic and fair, to both gamblers and gambling operators. We value the excellent relationships we have built with both our player community and gaming operators. To protect both, we aren’t afraid to call out dodgy casinos, or rogue players trying to “pull a fast one”. Our goal is to help honest players, like yourself, who want to find the best casinos and most generous bonuses, and at the same time reward those operators who consistently provide excellent products and services. We believe that, in the long-run, this will help weed out the bad apples and make the entire online casino industry better for everyone.
